The branding standards outlined below are to be followed when producing any communications material. They serve the purpose of ensuring a strengthened and unified team brand. Through consistent usage of these branding standards, our team will not only appear more professional, but also stand out - producing a lasting and powerful impression.
Team Name
The official team name should be used in all formal documents. Alternatives in written or verbal communication may be used in any non-formal situations.
Official Team Name:
Pigmice
In written or verbal communication:
"The Pigmice", "2733", "Team 2733", "Pigmice 2733"
Logos
Usage of the Pigmice logo on any document must be that of the logos shown below. In addition, it must also comply with the designated width - height ratio.
Width-Height Ratio:
Width: 650 Height: 350
White
Black
SVG - Scalable Vector
Color Palette
The colors used in any communications material should be selected from the primary color palette below. Colors may vary from the primary color palette as long as they remain recognizable to our brand.
PURPLE
HEX #4b3048 RGB 75, 48, 71
BLACK
HEX #000000 RGB 0, 0, 0
WHITE
HEX #ffffff RGB 255, 255, 255
Fonts
The primary font should be used for all text in documents pertaining to our brand. If the primary font is unavailable, substitute fonts may be used in its place. Additionally, secondary fonts may be used in body texts.
Primary:
Montserrat
Secondary:
Open Sans
Roboto
Substitute:
Armitage
Proxima Nova